Mira
Mira is a modular AI platform that turns unstructured documents into structured, reliable data. Built on one simple idea: Mira knows. The Odd Bunch built the foundation for how Mira positions, speaks, and shows up across markets.
Mira knows
We distilled a complex promise into a simple idea: “Mira knows,” giving product, sales, and leadership the same language.We shaped a clear voice and message set and turned it into tangible brand assets, so buyers grasp the value fast.
The odd way for Mira
We mapped the competitive landscape, audiences, and buying context around Mira. That gave us the real constraints and opportunities to position the platform where it can win.
We shaped a single brand idea: “Mira knows.” It defines what the brand stands for and why it matters to decision-makers.
We built the story around “Mira knows,” so a complex platform reads as simple, confident, and useful. Every line reinforces trust and clarity.
We turned the idea into a usable system with tone, structure, and components that signal reliability. The brand feels consistent wherever it appears.
We designed and built the Mira website to make the brand immediately clear and credible. The structure and copy guide visitors from what Mira is to how it works, with fast pages and a layout that scales as the product grows.
We portrayed the people behind Mira to show the brand’s character and confidence. Clean, consistent portraits that feel human and make the story easier to trust.
We set a weekly rhythm of on-brand content that keeps the signal strong. Short pieces that repeat the idea and build recognition over time.
Never settle for average.
Always go for odd
