Legal One Xtra
Managing a legal firm involves juggling with different tools, platforms, licenses and preferences. Legal One Xtra finally offers a platform that allows firms to focus on what matters most. Bringing all legal processes into one platform, fully integrated with Microsoft Office and fully AI enabled with Microsoft Copilot.
Legal One Xtra for the win
We all want extra time. We all want extra functionalities. And we definitely all want to be sure that we are using the best tool there is. That is why we needed to convey a simple message: Legal One Xtra is the only tool that is designed to make you win.
Odd for Legal One Xtra
Every good brand story starts with a clear knowledge of valuable insights and a thorough understanding of the existing competitive landscape.
The story for Oxygen Group is based on a core idea: "We make you grow". The full brand story, reshaped into a video format, is still the guiding directive for everything the brand does.
The Legal One Xtra story truly embodies the strongpoints of the platform. From knowing why Legal One Xtra matters, to seeing how the platform will impact every client they work for.
The Legal One Xtra brand identity had to stand out. In a market that is not known for modern and innovative products, we wanted to push the limits and create a mark from the get-go. Our brand showed a direct link with Oxygen Group - using the recognizable X in our new brand as well.
As part of our brand activation work, we provided Legal One Xtra with a captivating website concept and development.
To make sure Legal One Xtra remains top of mind within our relevant target group, odd studio provides monthly content. Always on-brand, always highly effective.
Never settle for average.
Always go for odd
