Go Lucid
Go Lucid is a new brand built around Google Cloud Technology. As a new player in a crowded market, Go Lucid needed to start with a bang. From story to name and from design to activation, we made sure Go Lucid was able to claim their spot at the table.
Time to get going
We built a brand that gives Google Cloud a sharper face in the market. A brand that feels clear, connected, and ready to move. A brand that gives Go Lucid the space to stand out with its own voice, its own story, and its own momentum.
The odd way for Go Lucid
Every strong brand starts with a sharp understanding of the field it enters. For Go Lucid, that meant looking closely at the Google Cloud landscape, the wider competitive context, and the role this new brand needed to play within the Cronos network. Through strategic conversations, positioning work, and desk research, we mapped out the space Go Lucid had to claim.
The challenge was to build a brand that pushes companies past hesitation and into action. “Time to get going” became that trigger. It defines why Go Lucid exists and gives the brand a clear role in the market.
A story centered on clarity, forward motion, and the idea that digital transformation never stands still. “Time to get going” became the line that captured it. It set the tone for the brand and defined how Go Lucid speaks, what it stands for, and why it exists.
In our signature naming workshop, we worked with the Go Lucid leadership team to find a name that matched the vision behind the brand and the clarity it stands for.
We built an identity system that supports that feeling with a strong name, a confident design language, and a digital presence that feels clear from the first glance. The result is a brand that looks as focused as the role it wants to play.
We translated the Go Lucid brand into a website that looks as strong as the story behind it. With a clear structure, sharp copy, and a polished design, the site becomes a digital experience that gives the brand a confident presence from the first scroll.
Never settle for average.
Always go for odd
