A brand that's finally seen
We built a brand that stood out against competitors.
A brand that allowed Bulls-i to take front stage, even when everything is exactly as it should be.
The odd way for Bulls-i
A brand works both internally and externally. It starts with a thorough understanding of the competitive landscape it operates in. Through stakeholder interviews and desk research, we first made sure we understood the playground of the Bulls-i brand.
The brand strategy we developed started with our Why You Matter methodology. We knew what made Bulls-i relevant, why and how they stood out. We knew that their ability to remain unnoticed required massive expertise. Those credentials became the main asset of the Bulls-i brand.
From knowing Why You Matter to capturing a brand with a powerful vision and a story that was clear and compelling. A story that aligned the vision and expertise that were always present internally with how the Bulls-i brand should be perceived from the outside.
In a competitive field driven by technology and innovation, we wanted to build a brand that matched its surroundings and could stand out. Our brand design focused on capturing that innovative look and feel: dynamic, modern, and built on massive expertise.
Every brand is only as strong as the people who represent it. As part of our brand journey, we made sure to visualize the Bulls-i team with the same prowess as the brand itself. Through on-brand photography, we captured the people behind the promise: confident, committed, and always ready to keep all systems go.
We continue to build on the Bulls-i brand through our content studio platform. Every week, we deliver powerful content that strengthens our position and reinforces the brand credibility we aim for.
Never settle for average.
Always go for odd
