Astena
Astena has been around for more than 20 years. Their expertise was growing with them, but the Astena brand was falling behind, loosing credibility. Failing to match the Astena vision. With a full brand refresh, complete with a powerful brand story, we turned Astena into the powerhouse it was always meant to be.
Broadened client potential
Through the Astena rebrand, Astena has successfully shifted its client potential to a bigger and broader target group. Cementing their place as a reliable partner for the long term and overcoming an outdated brand image.
The odd way for Astena
Through stakeholder interviews and desk research, we first made sure we understood the playground of Astena. With a full competitive deepdive to get the full essence of the brand.
As always, we started our strategic journey by using our Why You Matter methodology. Grasping what makes Astena relevant and meaningful, into a story that connects and empowers.
Our Why You Matter insight forms the foundation of a brand narrative that captures Astena’s whole story, uniting internal and external stakeholders around a compelling storyline and culminating in the signature tagline, “Wij bouwen mee.”
Our brand refresh for Astena delivered a powerful, modern, and dynamic design that pairs vibrant photography with a consistent color system, while preserving the core brand assets already in place.
We didn’t stop there. Through our content studio, we keep Astena present with an ongoing stream of on-brand content. Formats, copy, visuals and motion, shaped to create a brand legacy for Astena.
Never settle for average.
Always go for odd
